Non-Personal Information

The Bicycle Transportation Alliance (“BTA”) is very respectful of the privacy concerns of the visitors to our site. As a general policy, no personal information is automatically collected from visitors to the BTA site. However, certain non-personal information of visitors is recorded via standard website analytics tools. This information is primarily used to provide an enhanced online experience for our visitors. Information tracked includes the type of browser being used by the visitor (e.g., Firefox, Internet Explorer), the type of operating system (e.g., Macintosh, Windows) in use by the visitor and the domain name of the visitor’s Internet service provider (e.g., Comcast, Quest). By having this information, Web pages optimized for a particular visitor’s computer are automatically available to that visitor. Other uses of this information include internal review of the number of visitors to the site but only in an aggregate and non-personally identifiable form.

Personal Information

E-mail addresses and other personally identifiable data about visitors to this site are known to BTA, only when voluntarily submitted. Personally identifiable information that may be collected in connection with visitors voluntarily filling out contact forms or the email newsletter is retained by BTA, and never sold or rented to others. This information is used to better understand visitors’ use of our site. BTA sometimes also uses e-mail addresses and other personally identifiable information to contact visitors who communicate with us. For example, we direct e-mail to visitors who provide us with their e-mail addresses for specific purposes such as a question or request for new updates. The Bicycle Transportation Alliance may share e-mail addresses or mailing addresses with selected partners that provide services that we believe may be of interest to our visitors. You may opt-out of all mailings and list exchanges by contacting us at (503) 226-0676.