Get Ultra-Reflective and Support the BTA

The BTA is happy to announce our new partnership with Bike Soles who recently launched a campaign on the new Crowd Supply platform for an exciting new product: ultra-reflective LIT bicycle tires.

Bike Soles is donating $1 from each tire sold in their crowd funding campaign to the BTA. Act quick! The campaign ends May 3rd.

The video footage of the tire prototypes in action is compelling.  The wider reflective strip on the tires really does increase visibility from almost 360 degrees.

Check out the video for yourself!

Bikes Soles shares that they’re excited to offer this greater degree of visibility on what is also a solid, high-quality commuting tire.

By joining the Crowd Supply campaign, you can help bring this product to the market, be one of the first to roll on the new LIT tires, and support the BTA to do more work to make bicycling safe, convenient, and accessible.








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