BTA Announces New Strategic Vision for 2030

During the past year, the board of directors and staff of the Bicycle Transportation Alliance (BTA) have worked hard to craft a twenty-year vision for the bicycle movement that makes members proud to be a part of our work and inspires more folks to get involved.

BTA strategic plan

From the beginning, the BTA asked our members and key friends in the transportation movement to help shape this plan. We asked hard questions about where we are today, where we envision the future of bicycling and our communities, and how the BTA can be the most effective organization to make that vision a reality. Our 20-year vision below is the result of this work.

Our vision can be summed up with two main goals:

• Get more people riding bicycles on more trips.
• Make it safer for bicyclists to ride where they want to go and give them more ways to get there.

Digging deeper into the plan

The plan is quite detailed and difficult to communicate in a quick blog, so we are making two key files available for downloading:

• A quick four-page visual representation of the plan.

• An executive summary that is a narrative of the vision. This six-page document highlights the key outcomes that we hope to achieve by the year 2030.

A matter of geography

The BTA has had to make choices about where to focus our resources and efforts around Oregon. We adapt to the changing needs of communities as well as the economic realities that impact funding in order to responsibly manage our resources and help grow local organizing efforts throughout Oregon. To this end, we will continue to drive a statewide legislative and policy agenda for the state of Oregon. We will continue to provide educational resources through our Walk + Bike program around the state where it is economically and logistically feasible.

Our on-the-ground advocacy work will focus on the tri-county region including Multnomah, Clackamas and Washington counties. The plan calls for a more active role outside of Portland, a focus that both board and staff are excited to grow.

Three Strategic Priorities

Our strategic priorities will help us reach the inspiring targets that we have set. In order to accomplish our goals, we need to establish proactive and supportive policies and legislation at the state level. These priorities fall into three main categories:

• Our voice will be strong to encourage leaders to build a world-class network of bicycle facilities that is safe for all users of the road, focusing on facilities that are ideal for families and new cyclists.

• Our programs will feature a mix of services that encourage people to be more physically active and make it safer to ride a bicycle.

• We will continue to grow the bicycle movement, building stronger political connections and more community power that allows us to tackle the tough projects that we need to complete to reach our stated targets.

Final Note

I’d like to thank everyone who participated in this process to date. We are not finished. We need to build a solid business plan to make this happen. That will include growing our staff resources, building a corps of volunteers, engaging our members in local advocacy campaigns, and building new partnerships. I’m excited to start this trek with you and hope you’ll join us.

If you are interested in getting more involved, please email Carl Larson to find out where you can plug in. The advocacy team welcomes Carl in his new role focused on engaging and activating members in our work.


Comments (1)

  1. J. Scott Carroll Permalink  | Sep 13, 2011 09:52am

    I’m not sure who to put this request in with and I don’t really have the time to spend or get involved, but here is my request.
    There needs to be a bicycle lane on the right side of Cornell road from LoveJoy to Skyline Blvd. The same should be done on Cornell from Miller Road to Skyline.
    Climbing the hill on Cornell towards Skyline is steep and slow. Bicyclists are constantly in danger sharing the road with vehicles.
    I hope this request falls in the hands of someone who knows this route.